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Radio Advertising in the News
DMGT sells stake in radio group as profits fall 23%
Thu, 26 Nov 2009 18:52:00 GMT
Daily Mail & General Trust, publisher of the Daily Mail, has sold a 50% stake in its Australian radio operations, DMG Radio Australia, to Lachlan Murdoch, eldest son of media baron Rupert Murdoch. No financial details of the deal have been disclosed.
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Lachlan Murdoch buys DMG stake
Thu, 26 Nov 2009 12:04:00 GMT
Under -- albeit not the one the pundits were expecting -- taking a 50% stake in the DMG radio network. After checking out hundreds of media opportunities, Murdoch purchased the stake through his investment company Illyria for a cost believed to be north
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What the Public Calls Radio, Online
Thu, 26 Nov 2009 07:44:00 GMT
There are many things that come into play when trying to make an internet radio station successful. Building an audience, selling avails, analyzing metrics for programming improvement and advertising sales, graphics, widgets, song selection... the list
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Washington, DC Radio Advertising – Have an obnoxious guy scream your business’s name in the middle of rush hour! Radio advertising in Washington, DC is more affordable than you might think, and the rewards are wonderful.
Washington, DC Radio Ads
What a great way to reach a target audience! If you pay for a radio ad during rush hour, your message will be heard by the employed population in Washington, DC. Remember, employed people have more money than unemployed people.
A slick radio advertisement is crucial to the success of your business. Let’s say, hypothetically, you have a plumbing company. Let’s also pretend that a good 30 percent of your employees are convicted felons. Now, who in their right mind is going to hire you to send a felon to their house? No one. What you need is a multi-million dollar advertising campaign to improve your image. The first step is to call your local Washington, DC radio advertising agency.
Advertising on Washington, DC radio stations gives you a great chance to deliver a simple, yet powerful message to the greater Washington, DC area. Your message does not have to be complicated. In fact, short and sweet goes a long way. You can create a radio advertisement for Washington, DC by yourself and then match it with the stations that target your market audience, or you can work with the stations' advertising reps to help you create one. When creating a radio ad, it's important to present a single clear message at a time. A radio advertisement with three offers, a website, an address and a phone number will confuse listeners and probably not result in any new customers. But a single, simple well-delivered message can produce amazing results.
Washington, DC radio advertising is an influential medium, and is only limited by the imagination of radio listeners. With the help of a good radio advertisement, listeners can be taken anywhere you want them, and feel what you want them to feel.
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