When it comes to search engine optimization, slow and steady growth always wins the day. I have been optimizing websites for over 15 years, and I know what works, what does not work and have witnessed and experienced all of the search engine changes over the years and have lived to tell about it.
When a new client is onboarded, I personally spend hours fixing their website. This consists of technical errors, parsing errors, content errors, page structuring errors, and load time optimizations.