The Truth About Trophy Wives
Sun, 29 Nov 2009 12:05:00 GMT
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Wrigley criticized for Eclipse marketing claims
Wed, 25 Nov 2009 18:59:00 GMT
The National Advertising Review Board has recommended that the Wm. Wrigley, Jr. Co. alter advertising copy for Eclipse Gum that reads: "Most other gums just mask bad breath. We kill the germs that
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Group recommends Wrigley not overstate gum's benefits
Wed, 25 Nov 2009 06:56:00 GMT
An advertising self-regulatory group announced Thursday it has upheld a decision challenging advertising claims made by Chicago-based Wm. Wrigley Jr. Co. for its Eclipse gum. In 2008, Wrigley launched a new version
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