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Radio Advertising in the News
Study: Terrestrial Radio Still Dominates Listening
Wed, 2 Dec 2009 18:09:00 GMT
Nielsen has released data from a recent study titled 'How U.S. Adults Use Radio and Other Forms Of Audio,' showing that terrestrial radio still dominates listenership. The study shows that 77 percent of adults are reached by AM/FM radio on a daily basis,
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Offline Marketing Principles - An Introduction
Wed, 2 Dec 2009 17:27:00 GMT
principles of marketing through to brand management and the buying currencies that you need to know for TV, Radio and Print advertising. The purpose of this intensive course is to show you how to bring positive and measurable effect to your overall
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Fresno, CA Radio Advertising – Have an obnoxious guy scream your business’s name in the middle of rush hour! Radio advertising in Fresno, CA is more affordable than you might think, and the rewards are wonderful.
Fresno, CA Radio Ads
What a great way to reach a target audience! If you pay for a radio ad during rush hour, your message will be heard by the employed population in Fresno, CA. Remember, employed people have more money than unemployed people.
A slick radio advertisement is crucial to the success of your business. Let’s say, hypothetically, you have a plumbing company. Let’s also pretend that a good 30 percent of your employees are convicted felons. Now, who in their right mind is going to hire you to send a felon to their house? No one. What you need is a multi-million dollar advertising campaign to improve your image. The first step is to call your local Fresno, CA radio advertising agency.
Advertising on Fresno, CA radio stations gives you a great chance to deliver a simple, yet powerful message to the greater Fresno, CA area. Your message does not have to be complicated. In fact, short and sweet goes a long way. You can create a radio advertisement for Fresno, CA by yourself and then match it with the stations that target your market audience, or you can work with the stations' advertising reps to help you create one. When creating a radio ad, it's important to present a single clear message at a time. A radio advertisement with three offers, a website, an address and a phone number will confuse listeners and probably not result in any new customers. But a single, simple well-delivered message can produce amazing results.
Fresno, CA radio advertising is an influential medium, and is only limited by the imagination of radio listeners. With the help of a good radio advertisement, listeners can be taken anywhere you want them, and feel what you want them to feel.
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