Advertising shows signs of renewed vitality
Tue, 1 Dec 2009 10:16:00 GMT
s finally some new life in old media. After pummeling traditional media companies for nearly two years, the advertising recession is showing signs of a recovery. TV networks - including Fox, CBS and ABC and leading cable channels such as TNT, TBS, USA,
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Nielsen: Change the way you evaluate online advertising
Tue, 1 Dec 2009 06:29:00 GMT
SYDNEY - The current business model for online advertising in Australia is in need of an overhaul, with heavy discounting and moves to ?cost per click? ad sales de-valuing the industry, according to online research company Nielsen. Recent Nielsen
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Flossie Media Group dumps display advertising
Tue, 1 Dec 2009 05:05:00 GMT
which includes websites such as Mia Freedman's Mamma Mia, has announced it will no longer offer display advertising from January. Flossie CEO Janene Freer said it was difficult to negotiate display advertising deals in an ever tightening market with
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Advertising shows signs of renewed vigor
Tue, 1 Dec 2009 04:34:00 GMT
s finally some new life in old media. After pummeling traditional media companies for nearly two years, the advertising recession is showing signs of a recovery. TV networks — including Fox, CBS and ABC and leading cable channels such as TNT, TBS, USA,
more