Dow Gains 133 Points
Tue, 24 Nov 2009 02:33:00 GMT
Nasdaq composite index rose 29.97, or 1.4 percent, to 2,176.01. This story appeared in print on page C5 All rights reserved. This copyrighted material may not be re-published without permission. Links are encouraged. tier '1' ctxt_ad_config
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Ads Up: GroupM Buys MRI AdMeasure
Tue, 24 Nov 2009 02:13:00 GMT
stated: 'GroupM is to be congratulated for stepping up to the plate to more accurately demonstrate the return-on-investment print can offer marketers.' In developing AdMeasure, MRI aimed to advance from measurement based on the simple opportunity to see
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GroupM Signs Up for MRI's AdMeasure
Tue, 24 Nov 2009 00:30:00 GMT
--Market Adoption of Magazine Print Ad Ratings Gains Momentum-- NEW YORK, Nov. 23 /PRNewswire/ -- Mediamark Research & Intelligence (MRI) announced today that WPP's GroupM has purchased MRI's AdMeasure, the industry's first
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